We help specialty practices get more of the right patients, consistently.
Practice Growth Co is a healthcare marketing agency for cash-pay and specialty medical practices. We help you make the value of your care clear, reach the patients you want to serve, and understand which marketing efforts contribute to growth.Plastic surgery, med spas, functional medicine, and concierge care are central to our work, alongside insurance-based specialty practices. Whether you're opening your doors or expanding an established practice, we connect the marketing to what you want to build.
10+
Years in healthcare marketing
200+
Doctors worked with
6
Countries served
$140M+
Patient revenue influenced
How we think
Give patients a reason to choose your practice
When someone is considering elective care, you're asking them to make a meaningful decision about their health, appearance, time, and money. They need to understand the care, trust the provider, and feel confident about what happens next.
For patients paying out of pocket, that decision also includes whether the service is worth the investment. A clear explanation of your approach, relevant evidence, and a credible patient experience can help them see the value. The story your marketing tells needs to carry through from the first ad or search result to the conversation with your team.
That shapes how we work. We start with the services you want to grow, the people you want to reach, and the reasons they would choose your practice. Then we bring the campaigns, content, and path to booking together around that understanding.
For insurance-based specialty care, we also account for coverage, referral pathways, and access to appointments. The approach changes with the practice and the patient's decision.
Make the value clear
Explain what makes your care relevant, what patients can expect, and why your practice is worth considering.
Connect the patient journey
Carry the message from discovery through the page, the inquiry, and the next conversation with your team.
Let outcomes guide the work
Use inquiry quality, appointments, and patient outcomes to decide what to improve and where to invest.
Meet the founder
Mike Funkhouser
Founder, Practice Growth Co
Mike Funkhouser works with medical practices on patient acquisition, marketing strategy, and the decisions that connect marketing to practice growth. His experience spans plastic surgery, med spas, functional medicine, orthopedics, and other specialty care.
His work brings together Google Ads, Meta Ads, SEO, landing pages, and conversion measurement. The focus is on how patients find a practice, evaluate their options, and move from interest to care, and on what the practice can learn from that process.
Before founding Practice Growth Co, Mike worked across healthcare growth and digital strategy roles supporting specialty practices, healthcare platforms, and provider groups. Over the past decade, he has worked with more than 200 doctors across the United States and internationally.
Mike also writes about healthcare marketing and AI search, including a contribution to Medical Economics on what Google's AI search guidance means for medical practices.
Published perspective
Medical Economics · Written by Mike FunkhouserWhat Google's new AI search guide means for your medical practiceExperience across the marketing and patient journey
A campaign's performance depends on more than what happens inside the advertising account. The page needs to answer the right questions. The inquiry needs to reach the right person. The patient needs a clear next step, and the practice needs to understand what happened.
We consider those connections when reviewing performance and recommending changes. That helps keep the marketing grounded in the services, capacity, and priorities of the practice.
Our team has worked in practices as coordinators and social media managers, sat in practice board meetings, and worked alongside intake coordinators who can tell within thirty seconds whether a caller is a real candidate. We've managed millions in healthcare advertising spend across Google Ads, Meta, and SEO.
- Countries served
- United States, Canada, Mexico, Australia, Colombia, and Panama
- Specialty experience
- Plastic surgery, orthopedics, med spa, functional medicine, regenerative medicine, psychiatry, ENT, dental, and vascular
Client experience
Hear from practices we've worked with
Choosing an agency means trusting a team with work that matters to your practice. Read what clients say about the experience, then explore the case studies for the work behind the results.
Practice Growth Co has helped us get our conversion costs down from $100 to roughly $50, and now delivers 30 to 35 mini leads for us every month. Our organic traffic has grown from near-zero to 20+ form fills monthly. Working with Practice Growth Co has been 10/10 successful for us.
Practice Growth Co acts as our outsourced CMO. The team manages all our digital ads, website, and SEO through blogs and other means. Their work has resulted in new patient bookings. They are easy to work with, budget-friendly, and offer great contract terms.
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We had an immediate 30% increase in conversions and we continue to improve. Mike will get on a call immediately if I have any concerns. He is a real asset to my organization, and I trust him wholeheartedly. Responsive, intelligent, and thoughtful.
He set up our Google Ad campaigns with care and kept everything fully compliant with the regulations that apply to healthcare advertising. I highly recommend him for anyone looking for expert help with Google Ads in a regulated industry.
Practice Growth Co was great — they dramatically improved my ad performance in just a few weeks and provided reporting that showed clear ROI. I'll definitely be working with them in the future and encourage anyone needing paid advertising help to hire them. Communication was fantastic and results were even better.
He quickly understood our business goals, identified gaps in our existing site, and delivered clear, strategic recommendations that went beyond surface-level design changes. The final result is a site that looks more professional, loads faster, and is structured to actually convert visitors into leads.
As always, Practice Growth Co is incredibly knowledgeable about every patient-acquisition topic in medical marketing. They've helped me with multiple clients when other freelancers couldn't. Incredibly detail-oriented — whenever I bring them in on complex accounts, they deliver. They came through with flying colors on a complex international patient-acquisition campaign for one of my clients.
Michael has been amazing. After interviewing multiple freelancers to help with our Meta Ads, it was clear he not only had deep knowledge of healthcare advertising campaigns, but he thought it through from a real marketing perspective after the ads produced leads. His expertise and refreshing personality made him a perfect fit for this role.
Practice Growth Co jumped right in to help analyze a complex SEM account issue and quickly identified what was holding performance back. The team's insights were sharp, data-driven, and easy to understand. After implementing the recommendations, we saw noticeable improvement in the account's efficiency and results.
Mike is an absolute expert in his field and a pleasure to work with — really looking forward to more projects together down the road.
It's clear he's worked with many healthcare clients and has tremendous thoughtfulness and value to deliver. A great communicator and listener.
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100% Job Success · Top Rated · 55 projects completed
The working relationship
Start with the practice you want to build
We begin with your priorities: the services you want to grow, the patients you want to reach, and the capacity you have to care for them. We also look at your market, what you've tried, and what the current marketing can tell us.
You don't need a mature marketing program to begin. A new practice may need positioning, launch campaigns, and the foundations for inquiries and measurement. An established practice may need stronger demand, better conversion, or a different mix of patients. An expanding practice may need demand for new providers, locations, or services.
From there, we agree on the priorities and put the work into motion. SEO, advertising, content, landing pages, and measurement support a coordinated plan that can improve as we learn.
Know what we're doing and why
Our monthly reporting connects the work to your practice's goals. We explain what the results are showing, what we're changing, and what needs attention next. When information is missing, we identify the gap and what would make the next decision better informed.
Your team's feedback matters. Knowing which inquiries are a fit, where patients hesitate, and what happens after an appointment helps us make better marketing decisions together.
What helps us get started
Share your priorities, services, locations, and planned changes. If you already have marketing in place, we'll review the relevant accounts, website, and available performance information. If you're launching, we'll start with your opening plans and the materials you have. We'll identify the access and information needed for the work together.
Better data, better decisions
Understand what your marketing is contributing
An inquiry is the beginning of the picture. We want to understand whether the right people are getting in touch, whether they book and attend, and which efforts contribute to procedures, treatments, or memberships.
The outcomes we track depend on your practice and the information your systems can support. We distinguish what we can directly measure from what we can only estimate, then use that understanding to guide the work.
| What we look at | What it helps you understand |
|---|---|
| Inquiry volume and fit | Whether marketing is reaching people whose needs align with your services. |
| Booked appointments and consultations | How often inquiries move to a scheduled next step. |
| Attendance | Whether booked appointments become opportunities to provide care. |
| New patients, procedures, treatments, or memberships | How the marketing connects to the outcomes your practice wants to grow. |
| Acquisition cost | How much the defined marketing investment costs per new patient or other agreed outcome. |
| Provider and location capacity | Where demand aligns with available appointments and where more support is needed. |
| Attributed revenue and return on ad spend | What revenue can be connected to advertising, relative to advertising spend. |
Return on ad spend is attributed advertising revenue divided by advertising spend. It is different from profit or a return calculated using all marketing costs. We make the cost basis and measurement period clear when reporting results.
The point is to make the next decision clearer: which services to prioritize, where to improve the patient journey, and where additional investment makes sense.
How we price
A flat retainer that keeps the focus on results
One strategy for your practice. Room to do the work.
We work month to month on a flat retainer, with one strategy built around your practice. When a campaign needs a new message, a landing page needs another test, or the offer needs to change, that is part of improving the work, not another hourly invoice.
Your advertising accounts stay in your name. Your proposal explains the agency retainer and advertising spend separately, along with the priorities we are taking responsibility for.
Why Practices Switch
Why practices switch to Practice Growth Co.
The questions practices ask us most often after a bad experience with another agency.
Let's talk
Tell us what you want to build
Whether you're launching a practice, growing an established one, or adding providers and locations, we'd like to understand your priorities. Tell us what you want to grow and where you need help, and we'll discuss whether Practice Growth Co is the right team for the work.