PPractice Growth Co
Psychiatry Marketing

Psychiatry marketing for the services and patient panel you want to build.

Practice Growth Co helps psychiatry practices grow through clearer positioning, search visibility, advertising, and a more understandable intake journey. We build around your providers, treatment services, payment model, and capacity for new patients. For new practices, established teams, and practices adding providers, services, or locations.

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Patient trust signals

Four signals patients evaluate before they ever reach out

Trust-led

Provider credibility

Board certifications, fellowship training, treatment specialties, surfaced clearly and credibly.

Patient reviews

Recent, authentic reviews that reduce uncertainty for patients evaluating care during a difficult time.

Privacy & safety

HIPAA-aware tracking, contextual targeting, and creative that never labels or categorizes the patient.

Consultation experience

Intake, scheduling, and first-touch communication built to feel calm, respectful, and unstigmatizing.

Trust is built before the first call

The work in practice

See the work and results behind our approach.

Explore the engagement below to see what changed, what was measured, and how the work supported the practice's goals.

Ketamine + Mental Health · Oregon

Oregon

From compliance gap to second location for a ketamine + mental health clinic in Oregon.

Ketamine Rankings
Page 1
Locations
2
Channels Live
3

Mental health, psychiatry, and ketamine clinic: LegitScript certification first, then a city-by-treatment website and SEO rebuild, Google Ads, and Meta Ads; progress is measured in rankings and clinic-reported appointment volume, and no CPL is claimed because the cross-domain scheduler breaks conversion tracking.

Read the case study

Related work from other specialties, including telehealth, ABA therapy, and a Toronto therapy practice, is listed under Case Studies at the bottom of this page.

The Specialty

Make a difficult first step easier to understand.

People considering psychiatric care need to know who they would be seeing, what services are available, how payment works, and what happens when they reach out. Clear information can reduce the uncertainty surrounding that first contact.

Patients are often evaluating providers during emotionally vulnerable moments, and trust is established long before a consultation is booked. Privacy, emotional safety, and how the patient feels during the process matter just as much as the media itself, so the systems we build are compliant, privacy-aware, and designed around patient trust.

We give each service an appropriate explanation, whether the practice offers ongoing psychiatric care, telehealth, TMS, ketamine services, or a combination. The marketing should lead to the correct evaluation and care pathway.

What We Focus On

A plan around the opportunities that matter to your practice.

Provider and practice fit

Explain clinician backgrounds, areas of focus, appointment format, and the populations the practice serves.

Distinct service pathways

Give ongoing psychiatry, TMS, ketamine, and other services their own useful information and appropriate next steps.

Local and telehealth reach

Align search and campaigns with the locations and jurisdictions the practice actually serves.

Intake and continuity

Make the first inquiry, scheduling requirements, and movement into care easier to understand and measure.

What We Build

Patient acquisition across the psychiatry subspecialty spectrum.

Ketamine clinic marketing

Treatment-resistant patients in active search mode. Campaigns and landing pages built around medical credibility, treatment process clarity, and clear consultation booking.

TMS marketing

FDA-cleared, insurance-covered. Patients researching alternatives to medication. Educational SEO + intent-driven Google Ads, built for the medication-skeptical patient.

Telehealth psychiatry

Patients comfortable across state lines, actively comparing telehealth options. Acquisition systems built for the search-and-evaluate behavior this format produces. Reach stays within the states where your providers are licensed.

Privacy-aware creative & targeting

Contextual targeting, behavioral signals, and creative that speaks to patient experience, never labels or categorizes. Ethical and more effective than condition-based targeting.

Patient Flow

How psychiatric patients actually find care.

Different psychiatric services create very different acquisition journeys. A TMS patient behaves differently than a telehealth psychiatry patient or someone exploring ketamine therapy. Each requires different messaging, trust signals, and conversion systems.

Patient flow · psychiatric care

Awareness builds quietly · trust decides everything

Sequenced

  • 01

    Awareness

    Patient recognizes that current care isn't working, explores quietly.

  • 02

    Trust

    Evaluates providers, credentials, and whether the practice feels safe.

  • 03

    Consultation

    Reaches out, books, attends, the moment intake experience matters most.

  • 04

    Treatment decision

    Commits to ketamine, TMS, telehealth, or ongoing care, with confidence.

Sensitivity > volume · safety > reach

Our priority: new patients beginning appropriate psychiatric care. Intermediate measures explain the path; they do not replace the business outcome.

One strategy for your practice. Room to do the work.

We work month to month on a flat retainer, with one strategy built around your practice. When a campaign needs a new message, a landing page needs another test, or the offer needs to change, that is part of improving the work, not another hourly invoice.

Your advertising accounts stay in your name. Your proposal explains the agency retainer and advertising spend separately, along with the priorities we are taking responsibility for.

FAQs

Questions about Psychiatry Marketing

Yes. A patient exploring a specific treatment needs different information from someone seeking an ongoing psychiatric provider. We align pages, campaigns, and intake with those different needs. For an Oregon ketamine and mental health clinic, ketamine, psychiatric evaluation and medication management, and general mental health got separate campaigns, each major service got its own city-specific pages, and the clinic now ranks on page one for ketamine treatment searches in multiple Oregon cities.

We use respectful language that explains the service and practice without assuming a diagnosis or making the person feel labeled. Your clinicians guide the clinical content.

Yes. We explain the appointment experience and align the reach with the practice's actual service availability. Telehealth does not mean assuming the practice can serve every location.

Patients starting appropriate care, supported by visibility into qualified inquiries, attendance, treatment starts, and provider capacity. A high volume of unmanageable or unsuitable inquiries is not the goal. For mental health and psychiatry, our 2026 benchmark report shows Google leads at $45 to $200, lead-to-booking rates of 40%+, and a derived cost per new client of about $113 to $500, which is why we report cost per new client rather than single-visit ROAS for a recurring-care model.

Yes. We can start with positioning and launch priorities or improve an existing program around new services, providers, or locations. An established advertising account or years of data are not prerequisites for the conversation. After compliance, the website, SEO, and paid ads were rebuilt for an Oregon ketamine and mental health clinic, the clinic reached capacity at its first location, purchased a second location that is now under renovation, and runs Meta campaigns to recruit psychiatric NPs and therapists to keep up with demand.

Yes, with appropriate targeting and creative strategy. Google Ads for psychiatry works well because patients are actively searching for care, the intent is self-directed. Meta Ads require more care: targeting based on mental health conditions is restricted, and creative must be built to speak to patient experience without the stigmatizing effect of condition labels. We build campaigns for both platforms with psychiatric-appropriate strategy.

Ketamine clinic marketing focuses on treatment-resistant depression and anxiety patients who have not found adequate relief from conventional approaches. Google Ads targeting "ketamine therapy [city]" and related terms captures patients in active search mode. Landing pages need to establish medical credibility, explain the treatment process, address safety questions, and make consultation booking clear. We build the full acquisition system, ads, landing pages, and follow-up, for ketamine clinic patient acquisition.

We don't build campaigns that target users based on their mental health history or condition status. Instead, we use contextual targeting, behavioral signals, and audience patterns that reach the right population without the intrusive quality of health condition targeting. Creative is written to speak to experience, "if conventional treatment hasn't worked", rather than labeling. This is both more ethical and, in our experience, more effective.

Significantly. Insurance-based psychiatric practices often compete primarily on access, accepting panels, availability, location. Cash-pay psychiatric practices (ketamine, TMS, concierge psychiatry) compete on outcomes, expertise, and the value of a different approach. The marketing language, the channels, and the patient profile are all different. We build the approach around your specific financial model.

TMS marketing typically involves a two-stage approach: educational content that explains what TMS is, how it works, and why it may be an option for patients who haven't responded to medication, and conversion-focused landing pages that speak to the specific patient (typically someone frustrated with antidepressant side effects or treatment non-response). The educational layer builds the patient's awareness; the conversion layer captures them when they're ready to evaluate providers.

Cost per booked consultation, show rate, consultation-to-treatment-acceptance rate (particularly for TMS and ketamine where there's a clinical intake step), and patient acquisition cost by channel. For telehealth practices, we also track geographic source of patients as a measure of market expansion.

Your next stage of growth

Build a clearer path into your psychiatric practice.

Tell us what you want to grow, what is already in place, and where you need help. We'll discuss the priorities and whether Practice Growth Co is the right team for the work.

Book a Strategy Call

Continue exploring

Related work and reading.

Services

Related services

Healthcare Google Ads

Capture high-intent searches and convert them into booked consults.

Healthcare SEO

Build organic visibility around procedures, specialties, and patient intent.

Conversion Optimization

Tighten the path from inquiry to consult to confirmed appointment.

AI Search & GEO

Get cited by ChatGPT, Perplexity, and Google AI Overview when patients ask.

Specialties

Related specialties

Mental Health & Therapy

Therapy practice and group acquisition built with privacy in mind.

Telemedicine & DTC

GLP-1, hormone therapy, men's health, and DTC subscription healthcare.

General Practice & DPC

Direct primary care, concierge, and GLP-1 program acquisition.

Case Studies

Outcomes from similar engagements

From compliance gap to second location for a ketamine + mental health clinic in Oregon.

A mental health, psychiatry, and ketamine clinic in Oregon came in with three compounding problems: no LegitScript certification (so ketamine ads couldn't run compliantly on Google or Meta), no local-SEO architecture (service pages named "Ketamine," not "Ketamine Treatment [City], Oregon"), and a Google Ads account stuck on a thin brand campaign and a wasteful broad match campaign. We fixed it in sequence: compliance first, website + SEO second, paid ads third. The clinic now ranks on page one for ketamine treatment searches across multiple Oregon cities, has a second location under renovation, and is running provider-hiring Meta campaigns to staff the expansion.

A cash-pay behavioral health practice cut CPL from $150 to $35 in 30 days.

A cash-pay behavioral health provider in Toronto offered autism assessments, couples therapy, and individual therapy at premium rates. The Google Ads account had been running on broad match for months with no negative-keyword structure, sending traffic from people who would never pay her rates to a landing page that described services without speaking to anyone in particular. We rebuilt the campaigns around a high-income-professional ICP, separated her three services into distinct campaigns, and launched fast, purpose-built landing pages on Cloudflare (outside her bloated existing site) that positioned the practice for the patient she actually wanted. Same budget, 77% lower CPL, 3–6× the qualified lead volume, in 30 days.

How a national GLP-1 telehealth practice generated 200+ new patients at $22 CPL in 60 days.

The practice wanted to compete in the GLP-1 weight-loss space, but Google's pharmaceutical advertising restrictions block most healthcare providers from running compliant campaigns at all. We secured LegitScript certification, built intent-tiered Google Ads, a trust-optimized landing page, and ad copy written within Google's pharmaceutical guidelines. The practice became one of the few telehealth providers running compliant, profitable GLP-1 patient acquisition at scale.

How an ABA therapy clinic replaced referral dependency with a system that produced 120+ leads in 90 days.

The clinic had a strong word-of-mouth reputation but no marketing infrastructure and no visibility into where families were coming from. We implemented Google Ads, Meta Ads, CRM follow-up workflows, and HIPAA-conscious conversion tracking. Within 90 days, the practice had predictable monthly family intake and clear visibility into which channels were producing patients.