Patient acquisition systems built for the trust psychiatry requires.

Yes, with appropriate targeting and creative strategy. Google Ads for psychiatry works well because patients are actively searching for care, the intent is self-directed. Meta Ads require more care: targeting based on mental health conditions is restricted, and creative must be built to speak to patient experience without the stigmatizing effect of condition labels. We build campaigns for both platforms with psychiatric-appropriate strategy.

Ketamine clinic marketing focuses on treatment-resistant depression and anxiety patients who have not found adequate relief from conventional approaches. Google Ads targeting "ketamine therapy [city]" and related terms captures patients in active search mode. Landing pages need to establish medical credibility, explain the treatment process, address safety questions, and make consultation booking clear. We build the full acquisition system, ads, landing pages, and follow-up, for ketamine clinic patient acquisition.

We don't build campaigns that target users based on their mental health history or condition status. Instead, we use contextual targeting, behavioral signals, and audience patterns that reach the right population without the intrusive quality of health condition targeting. Creative is written to speak to experience, "if conventional treatment hasn't worked", rather than labeling. This is both more ethical and, in our experience, more effective.

Significantly. Insurance-based psychiatric practices often compete primarily on access, accepting panels, availability, location. Cash-pay psychiatric practices (ketamine, TMS, concierge psychiatry) compete on outcomes, expertise, and the value of a different approach. The marketing language, the channels, and the patient profile are all different. We build the approach around your specific financial model.

TMS marketing typically involves a two-stage approach: educational content that explains what TMS is and why it works for patients who haven't responded to medication, and conversion-focused landing pages that speak to the specific patient (typically someone frustrated with antidepressant side effects or treatment non-response). The educational layer builds the patient's awareness; the conversion layer captures them when they're ready to evaluate providers.

Cost per booked consultation, show rate, consultation-to-treatment-acceptance rate (particularly for TMS and ketamine where there's a clinical intake step), and patient acquisition cost by channel. For telehealth practices, we also track geographic source of patients as a measure of market expansion.