Practice Growth Co connects healthcare marketing data with the outcomes your practice cares about. We bring campaigns, inquiries, appointments, and available patient records into a clearer view of what is working and where to invest next. Cash-pay and specialty medical practices, including plastic surgery, med spas, functional medicine, concierge and DPC, and insurance-based specialty care.
A composable attribution module that shows where revenue is actually credited across the patient journey.
The work in practice
Explore the existing engagements below to see what changed, what was measured, and how the work supported the practice's goals.
Spine Surgery · Google Ads + Attribution
United States
Spine surgery practice, 12 months of Google Ads; revenue attribution from keyword to surgical case was built before optimization, as part of a program that also rebuilt the campaign structure and landing pages.
Read the case studyPlastic Surgery · Multi-Location
United States
Four-location plastic surgery group, six months at the same ad budget of about $28,000 a month; mixed program: Google and Meta, procedure landing pages, and server-side conversion tracking connected to booked consultations.
Read the case studyGLP-1 Telehealth · Google Ads
United States
National GLP-1 telehealth practice, 60 days on Google Ads; conversion tracking tied to consultation form completions was part of a program that also included LegitScript certification, intent-tiered campaigns, and a rebuilt landing page.
Read the case studyClearer Decisions
A marketing report can show activity without explaining what it means for the practice. Which sources bring appropriate patients? Where do inquiries stop progressing? Which service or location has room for more demand?
We organize measurement around those decisions. The work connects the data the systems can support, keeps outcome definitions clear, and shows where a gap limits what can be concluded.
Wrong Outcome
When the only data available is form fills and call volume, that's what gets optimized. Campaigns generating lots of form fills get more budget. Campaigns generating fewer form fills get cut. Blended reporting makes it worse, because branded searches from patients who already know the practice pull the average cost per lead down; branded vs. non-branded keywords in healthcare Google Ads shows how that distorts the data.
The problem: form fills and calls include a high percentage of inquiries from people who were never going to become patients, wrong insurance type, wrong financial profile, not a procedure candidate, already booked elsewhere. For most specialty practices, 40 to 70% of incoming inquiries don't convert to consultations, which is why your CPL is not your patient acquisition cost. Campaigns optimized toward inquiry volume are being tuned to generate the wrong signal, and that bias compounds over time as the algorithm learns from bad data.
The practices that build effective, scalable marketing programs are the ones that can connect ad spend to actual booked, attended consultations, and eventually to procedure revenue. Once that visibility is in place, every campaign decision changes. Tying conversion tracking to consultation form completions instead of micro-conversions is part of how a GLP-1 telehealth practice reached 200+ new patients in 60 days at an 8:1 return on ad spend.
If you can't answer 'cost per booked consultation by procedure and channel,' your campaigns are being optimized toward a signal that doesn't reflect the outcome you're paying for.
The Tracking Gap
If reporting stops at form submissions, the campaigns are being optimized toward a signal that doesn't reflect what's actually happening inside the practice.
What most agencies track
Campaigns get optimized toward form fills, most of which never become booked, attended consultations.
What we track
Server-side conversion imports, call tracking, and CRM event mapping tie every consult back to the keyword that drove it.
Patient Revenue Visibility
From ad click to procedure revenue, every stage tracked, every consultation attributed. The point isn't more data. It's clarity about what's producing patients.
Patient revenue visibility
Marketing connected to revenue, end to end
Tracked end to end
01
Ad click
Campaign · channel · keyword
02
Landing page
Procedure · location · session
03
Lead
Form · call · source attributed
04
Booked consult
Scheduled · attributed · qualified
05
Attended consult
Show rate · provider · location
06
Procedure revenue
Outcome · revenue · LTV
Business Visibility
The questions that matter for a specialty practice aren't about clicks or impressions. They're about which campaigns produce real patients, which procedures drive revenue, and where capacity is actually constrained.
Not which campaigns generate the most form fills, which campaigns produce inquiries that actually become scheduled consultations. The answer is rarely the same.
Channel-level reporting tells you Google Ads is working. Procedure-level reporting tells you which specific procedures are profitable to scale, and which ones aren't worth the spend.
Show rate varies dramatically by source. Some campaigns produce booked consultations that attend and convert. Others produce booked consultations that disappear. We make that visible.
Provider utilization is a marketing input. When schedules are full, ad spend should shift away from those providers. When schedules have openings, marketing should fill them.
Multi-location practices need location-level visibility. Without it, ad spend gets distributed evenly across offices that perform very differently, and the underperformer drags blended ROI down.
Every channel produces some inquiries that go nowhere. The question is which channels produce the highest share of patients-that-don't-become-patients, and how much that's costing each month.
Better Decisions
When healthcare marketing becomes measurable beyond the form fill, practices make better growth decisions. We've laid out the five-layer healthcare tracking stack we set up in detail.
Marketing budgets become easier to allocate. Expansion decisions become less risky. Providers can forecast capacity more accurately. Leadership gains confidence in where revenue is actually coming from, instead of relying on assumptions, agency reports, or disconnected lead counts.
The result isn't more reporting. It's the ability to scale the right channels, fix the wrong ones, and grow the practice with conviction instead of guesswork.
Results
Orthopedic Surgery · 14-Provider Group
The practice was adding surgeons faster than referrals could consistently fill schedules. We implemented SEO, Google Ads, landing pages, and conversion tracking tied to booked consultations. Within 8 months, the practice was consistently generating enough patient demand to support the expanded provider team.
Read the full case study120+
Monthly Qualified Consultations
+38%
Show Rate
+94%
Organic Consultation Volume
We connect campaign activity with bookings and patient outcomes so you can decide where to invest.
We work month to month on a flat retainer, with one strategy built around your practice. When a campaign needs a new message, a landing page needs another test, or the offer needs to change, that is part of improving the work, not another hourly invoice.
Your advertising accounts stay in your name. Your proposal explains the agency retainer and advertising spend separately, along with the priorities we are taking responsibility for.
FAQs
Your next stage of growth
Tell us what you want to grow, what is already in place, and where you need help. We'll discuss the priorities and whether Practice Growth Co is the right team for the work.
Continue exploring
Services
Capture high-intent searches and convert them into booked consults.
Tighten the path from inquiry to consult to confirmed appointment.
Build organic visibility around procedures, specialties, and patient intent.
Procedure pages engineered to turn visitors into booked consults.
Case Studies
The spine surgery practice had run with a general healthcare agency for 18 months but couldn't connect ad spend to actual surgical revenue. We restructured Google Ads around surgical intent keywords, built revenue attribution from keyword to surgical case, and shifted optimization from form fills to booked consultations. The practice now ties every marketing dollar to attributed surgical revenue with clear ROI by campaign.
The four-location plastic surgery group was spending $28K/month on Google and Meta Ads with flat consultation volume. The budget wasn't the problem; the system was. We rebuilt campaigns at the procedure level, built four procedure-specific landing pages, and connected tracking to actual booked consultations. Qualified surgical consultations grew 510% in six months at the same ad budget.
The practice wanted to compete in the GLP-1 weight-loss space, but Google's pharmaceutical advertising restrictions block most healthcare providers from running compliant campaigns at all. We secured LegitScript certification, built intent-tiered Google Ads, a trust-optimized landing page, and ad copy written within Google's pharmaceutical guidelines. The practice became one of the few telehealth providers running compliant, profitable GLP-1 patient acquisition at scale.
The 11-location med spa group had inconsistent results across markets, with each location running different programs and no portfolio-wide standard. We rebuilt the creative with a compliance-first approach, shifted to conversion-objective campaigns, and built treatment-specific landing pages for each market. The group now sustains 3.1x ROAS across all 11 locations with consistent booked-consultation volume.