Practice Growth Co helps medical practices attract the right patients and grow with clearer marketing and better data. We specialize in cash-pay and specialty care, including plastic surgery, med spas, functional medicine, and concierge practices.
We connect SEO, Google Ads, Meta Ads, website content, and the path to booking around the procedures, treatments, and memberships you want to grow.
Whether you're launching a practice, growing an established one, or adding providers and locations.
Practice growth in action
Explore how we connect campaigns, website improvements, and measurement to practice growth. These case studies show the work behind the results, so you can evaluate what is relevant to your practice.
Plastic Surgery · Multi-location
Procedure-focused website content, Google Ads, and conversion tracking brought together to improve patient acquisition across a plastic surgery practice's locations.
Qualified consultations
+510%
Return on ad spend
7.0×
Cost per consultation
−42%
Six months, same ad budget of about $28K a month across Google and Meta Ads.
Med Spa · 11 locations
Meta advertising and treatment offers adapted to local markets, pricing, and appointment availability across an 11-location med spa brand.
Sustained ROAS
3.1×
Booked consultations
+62%
Patient acquisition cost
−31%
Results at six months across the portfolio, compared with the prior mixed programs.
Functional Medicine · St. Louis area
A new brand, website, SEO, and Meta Ads introduced patients to the wider team. After an offer change, monthly Meta leads rose from about 43 to 82 and cost per lead fell from about $36 to $19.
Meta cost per lead
$36 → $19
Leads per month
~43 → 82
Leads in 5 months
262
May to July average vs. August 2026, same ad budget of about $1,500 a month. Leads, not patients.
Who we work with
When patients pay out of pocket, they need a compelling reason to choose your practice. They're weighing the value of the care, their confidence in your providers, and whether to move forward at all. Your marketing needs to tell that story: what makes your approach different, what patients can expect, and why it matters.
That's central to our work with plastic surgery, med spas, functional medicine, concierge care, and other cash-pay practices. We bring your positioning, patient education, and proof together to help people make an informed decision and take the next step.
We also work with insurance-based specialty practices, where coverage, referrals, provider expertise, and access to care shape how patients choose.
Help patients evaluate your practice and request consultations for the procedures you want to grow.
Attract patients for priority aesthetic treatments across one location or a growing brand.
Explain your approach and help prospective patients evaluate your programs and care options.
Explain your care model and help patients evaluate concierge and direct primary care memberships.
Build demand for joint, spine, sports medicine, and other orthopedic services.
Help patients understand available services and take the next step toward evaluation.
Support discovery and inquiries for psychiatric care, including TMS and ketamine services.
Connect patients with information about sinus, sleep, allergy, and other ENT services.
Develop demand for implants, orthodontics, cosmetic dentistry, and other priority services.
Help patients find and evaluate vein, vascular, and interventional services.
Help parents and caregivers understand your services and the path to starting care.
Connect patients with your approach, services, and appointment options.
Help people find your providers and understand how to begin care.
Build awareness and demand for your clinic's services and areas of focus.
Help prospective patients evaluate your services, programs, and subscription care.
You may be opening your doors, improving a practice with momentum, or preparing for your next stage of growth. We build the work around your priorities.
Establish your positioning and marketing foundation so prospective patients can find you, understand your services, and get in touch.
Reach more people whose needs align with your services and make your practice easier to evaluate.
Improve the information and steps between first contact, booking, and starting care.
Focus your marketing on the procedures, treatments, or memberships you want to develop.
Make the reasons to choose your practice clearer and attract a patient mix that fits your goals.
Build demand around new providers, locations, or service lines.
Bring campaigns, website content, follow-up, and reporting into a coordinated plan.
What we do
Patient acquisition takes more than a campaign. We connect discovery, patient information, inquiry handling, and measurement so your marketing supports the services you want to grow. The mix of work depends on your practice and where the opportunity is greatest.
Help patients find your providers, locations, and services through useful content, local visibility, and a clear website structure.
Reach people searching for your services with campaigns and landing pages built around their intent.
Introduce your practice through creative that explains your services and gives prospective patients a reason to learn more.
Give each campaign a relevant destination that answers patient questions and makes the next step clear.
Improve the journey from inquiry to booking by addressing unclear information, intake friction, and follow-up gaps.
Strengthen patient trust through accurate practice information and authentic patient feedback.
Connect marketing activity with inquiries, appointments, and patient outcomes so you can make better decisions about where to invest.
Review campaign claims, messaging, and creative against relevant advertising platform requirements.
Improve the clarity, usefulness, and consistency of your practice information for discovery through AI-assisted search.
Beyond the first inquiry
When growth stalls, the next move is not always more advertising. Patients may need a clearer reason to choose your practice, a better answer to their questions, or an easier way to book. Your team may need better visibility into which inquiries become appointments and patients.
We look across the patient journey to find where an improvement could make the biggest difference.
Reach people whose needs align with your services.
Explain your care, providers, and reasons to choose your practice.
Give patients a clear, useful next step.
Identify friction in follow-up, intake, and scheduling.
Understand which inquiries lead to procedures, treatments, or memberships.
Use the results to guide the next marketing decision.
For cash-pay care, this includes helping patients understand the value of the service and what to expect before they commit.
How we work
We start with your practice, your market, and what growth should look like for you. Then we connect the work around those priorities and refine it as we learn.
We discuss the services you want to grow, the patients you want to reach, and the capacity you have available. For a new practice, we start with your launch plans and what needs to be in place.
We review the campaigns, website, patient journey, and measurement already in place. We identify what is working, what needs attention, and where to begin. If you are starting fresh, we plan the foundation around your services and market.
We build or improve the marketing around the agreed priorities, bringing campaigns, content, conversion work, and tracking into a coordinated program.
We review inquiry quality and the appointment and patient outcomes your records can support. Those findings help us refine the message, improve pages, adjust campaigns, and decide where to focus next.
We work month to month on a flat retainer, with one strategy built around your practice. When a campaign needs a new message, a landing page needs another test, or the offer needs to change, that is part of improving the work, not another hourly invoice.
Your advertising accounts stay in your name. Your proposal explains the agency retainer and advertising spend separately, along with the priorities we are taking responsibility for.
Healthcare experience
Your marketing needs to reflect the realities of your practice: the services you deliver, the appointments you can support, and how patients decide to move forward. Practice Growth Co brings a healthcare focus to those decisions, connecting patient acquisition with your practice's growth priorities.
For cash-pay practices, that means making the value of your care clear and understanding which marketing efforts lead to suitable patients. For insurance-based specialty care, it also means accounting for coverage, referral pathways, and patient fit.
Founded by Mike Funkhouser.
We've sat in board meetings, worked alongside front-desk teams, heard frustrations around reimbursement rates, and seen firsthand that not all patients are created equal.
Meet Practice Growth CoWritten by Mike Funkhouser forMedical Economics: "What Google's new AI search guide means for your medical practice" (June 2026)
10+
Years operating healthcare growth
200+
Doctors worked with
6
Countries served
$140M+
Patient revenue influenced
Specialties operated
Practice Growth Insights
Practical advice on attracting patients, improving marketing, and understanding what drives growth.
Common questions
What we do, who we work with, and how we approach your practice's growth.
Get started
Tell us what you are building, the services you want to grow, and where you need help. If you already have marketing in place, bring what you know about its performance. If you are starting fresh, we will begin with your practice and launch priorities.
A conversation about your goals, your starting point, and whether Practice Growth Co is the right team to help.
30 min
Strategy call
No pitch
Straight talk
48 hr
Written plan
