Practice Growth Co helps therapists and mental health groups attract clients who understand their approach and services. We connect clinician positioning, local and telehealth visibility, advertising, and intake around the practice you want to build. For new practices, established teams, and practices adding providers, services, or locations.
Therapy trust signals
What the right patient evaluates before they reach out
Fit-led
Specialty alignment
Modality, focus, and patient population clearly described, so the right person feels recognized.
Reviews
Recent, specific reviews that help a quietly researching patient feel confident reaching out.
Therapist fit
Voice, training, photography, and bio that signal who you actually are as a clinician, not generic copy.
Consultation confidence
Intake, scheduling, and first message that feel calm, respectful, and easy to take.
The work in practice
Explore the engagements below to see what changed, what was measured, and how the work supported the practice's goals.
Behavioral Health · Toronto
Toronto, Canada
Google Ads and new landing pages for a Toronto cash-pay practice on the same ad budget, compared with a $150 cost per lead and 5 to 10 leads a week before; results came within 30 days and count leads, not booked clients.
Read the case studyKetamine + Mental Health · Oregon
Oregon
Oregon mental health, psychiatry, and ketamine clinic: LegitScript certification first, then a website and city-level SEO rebuild, then Google and Meta Ads; the second location is under renovation, and appointment volume is clinic-reported because booking runs on a separate domain.
Read the case studyThe Specialty
A prospective client is often looking for more than an available appointment. They want to understand the therapist's approach, relevant experience, and whether the relationship could feel right. A clear bio, useful service page, and respectful invitation can make that first step less uncertain.
For a group, the same work needs to help people find the right clinician within the practice. We connect that fit with availability and the practical details of starting care.
Therapy Discovery
Quiet research. Trust evaluation. Careful first step. Marketing intercepts each stage of a slow, considered patient journey.
Therapy discovery journey
Quiet research · trust evaluation · careful first step
Patient-led
01
Awareness
Patient quietly considers therapy, often after months of internal weighing.
02
Research
Searches by specialty, modality, or experience, Psychology Today, Google, social.
03
Trust validation
Reviews, photos, bios, and tone, patient checks if this person feels safe.
04
Consultation
Reaches out for a first message or intake, the most vulnerable step.
05
Booking
Confirms the first session, confidence is finally high enough to commit.
Where We Focus
Describe the modalities, areas of focus, and patient populations each clinician actually serves. Most therapy searches are local and specific, so SEO and Google Ads copy lead with that specialty fit, not generic "we can help" language.
Build useful provider pages and connect them with local search, directories, and the practice's overall position. Psychology Today, Google Business Profile reviews, and website credibility build the confidence a prospective client needs to make first contact.
Explain fees, payment arrangements, and coverage information supplied by the practice before intake becomes a surprise. Insurance-panel therapists compete on access, specialty, and fit within a covered network; cash-pay therapists need positioning, credibility content, and reviews that justify the out-of-pocket cost.
Align demand with clinicians taking clients and the areas the practice can serve in person or remotely. Telehealth expands reach from a local radius to an entire state, which changes targeting, competition, and the reassurance clients need about the experience.
Across every channel, targeting stays privacy-aware: contextual signals and life-stage targeting, never condition-based.
Our priority: clients starting care with an appropriate clinician. Intermediate measures explain the path; they do not replace the business outcome.
We work month to month on a flat retainer, with one strategy built around your practice. When a campaign needs a new message, a landing page needs another test, or the offer needs to change, that is part of improving the work, not another hourly invoice.
Your advertising accounts stay in your name. Your proposal explains the agency retainer and advertising spend separately, along with the priorities we are taking responsibility for.
FAQs
Your next stage of growth
Tell us what you want to grow, what is already in place, and where you need help. We'll discuss the priorities and whether Practice Growth Co is the right team for the work.
Continue exploring
Services
Build organic visibility around procedures, specialties, and patient intent.
Capture high-intent searches and convert them into booked consults.
Tighten the path from inquiry to consult to confirmed appointment.
Get cited by ChatGPT, Perplexity, and Google AI Overview when patients ask.
Specialties
Case Studies
A cash-pay behavioral health provider in Toronto offered autism assessments, couples therapy, and individual therapy at premium rates. The Google Ads account had been running on broad match for months with no negative-keyword structure, sending traffic from people who would never pay her rates to a landing page that described services without speaking to anyone in particular. We rebuilt the campaigns around a high-income-professional ICP, separated her three services into distinct campaigns, and launched fast, purpose-built landing pages on Cloudflare (outside her bloated existing site) that positioned the practice for the patient she actually wanted. Same budget, 77% lower CPL, 3–6× the qualified lead volume, in 30 days.
A mental health, psychiatry, and ketamine clinic in Oregon came in with three compounding problems: no LegitScript certification (so ketamine ads couldn't run compliantly on Google or Meta), no local-SEO architecture (service pages named "Ketamine," not "Ketamine Treatment [City], Oregon"), and a Google Ads account stuck on a thin brand campaign and a wasteful broad match campaign. We fixed it in sequence: compliance first, website + SEO second, paid ads third. The clinic now ranks on page one for ketamine treatment searches across multiple Oregon cities, has a second location under renovation, and is running provider-hiring Meta campaigns to staff the expansion.
The clinic had a strong word-of-mouth reputation but no marketing infrastructure and no visibility into where families were coming from. We implemented Google Ads, Meta Ads, CRM follow-up workflows, and HIPAA-conscious conversion tracking. Within 90 days, the practice had predictable monthly family intake and clear visibility into which channels were producing patients.
The practice wanted to compete in the GLP-1 weight-loss space, but Google's pharmaceutical advertising restrictions block most healthcare providers from running compliant campaigns at all. We secured LegitScript certification, built intent-tiered Google Ads, a trust-optimized landing page, and ad copy written within Google's pharmaceutical guidelines. The practice became one of the few telehealth providers running compliant, profitable GLP-1 patient acquisition at scale.