Practice Growth Co writes and builds landing pages around the services your practice wants to grow. We connect the campaign message with your provider's expertise, useful patient information, and a clear route from interest to inquiry. Cash-pay and specialty medical practices, including plastic surgery, med spas, functional medicine, concierge and DPC, and insurance-based specialty care.
Above-the-fold form
Email · Procedure interest · Preferred date
The work in practice
Explore the existing engagements below to see what changed, what was measured, and how the work supported the practice's goals.
Plastic Surgery · Atlanta
Atlanta, Georgia
March 1 to May 31, 2026, on about $25,000 in Google and Meta spend: we kept the inherited campaign structure, rebuilt the landing-page layer for four core procedures, and built procedure-matched Meta retargeting on those pages (mixed program: Google and Meta; leads, not patients).
Read the case studyPlastic Surgery · Landing Page Rebuild
United States
Over 90 days, a standalone landing page and new Google and Meta campaigns on separate accounts ran alongside the practice's existing agency setup (mixed program: Google and Meta; lead volume, not patients; the practice serves local and international patients).
Read the case studyPlastic Surgery · Brand + Landing Page
Washington, DC area
September to December 2025 versus June to August 2026, Google Ads on the same roughly $5,000 monthly budget: the brand story rebuild alone brought cost per lead to $37, and the dedicated landing page and campaign restructure in May 2026 took it to $28 (leads, not patients).
Read the case studyEach engagement paired landing pages with campaign work, so these results belong to the whole program, not to page design alone.
The Service
A person arriving from a procedure ad should quickly understand whether the practice offers what they need and why it is worth considering. They should not have to assemble that answer from a general menu of services.
We shape the page around the patient's question and the practice's actual value: relevant expertise, clear information, appropriate evidence, and an understandable next step. Design and copy work together to support that decision.
Why It Matters
When a patient clicks a Google Ad for "rhinoplasty surgeon Dallas" and lands on the homepage of a plastic surgery practice, they have to figure out: Does this surgeon do rhinoplasty? Are they good at it? What's the consultation process? What does it cost? How do I take the next step?
Each of those questions is a moment where they might leave. Most do. That is why campaign structure and landing pages have to be planned together; our guide to healthcare Google Ads campaign structure explains why each campaign tier needs its own landing page.
A procedure-specific landing page removes that friction entirely. The patient searched for rhinoplasty, clicked an ad about rhinoplasty, and lands on a page built specifically around rhinoplasty, one that answers their questions, establishes the surgeon's credentials, and makes booking a consultation the obvious next step. Practices that switch from homepage traffic to procedure-specific landing pages typically see 30 to 60% improvement in consultation bookings on the same ad budget. When we rebuilt the website, procedure pages, and Google Ads campaigns for a Phoenix plastic surgeon, monthly inquiries went from 1 to 32 in the first month on the same roughly $1,500 budget; a year later, after the practice doubled its budget, the account was producing about 40 qualified leads a month, with the practice reporting 8 to 10 new surgical patients a month from Google Ads.
In that first month, the budget didn't change. What the ads pointed at did.
The single most common and expensive mistake we find in healthcare ad account audits is all paid traffic landing on the homepage. It's usually the highest-leverage fix we make.
Anatomy
Procedure-specific structure built around how patients actually decide to book.
Board-certified surgeons. Personalized planning. A consultation experience built for patients evaluating providers, not browsing.
From $9,800
Financing from $189/mo
Procedure Guide
Candidacy, recovery, cost
Surgeon Profile
Credentials & experience
Before & After
Real patient outcomes
Common questions
What a Healthcare Landing Page Needs
Healthcare landing pages have to work harder than most other industries because the decisions are bigger. A patient considering a surgical procedure or a high-ticket aesthetic treatment is making a significant financial and personal commitment. The page has to earn that commitment.
The first thing a serious patient evaluates is whether this provider is qualified, experienced, and trustworthy. Board certifications, procedure volume, surgeon background, and social proof need to be visible and convincing, without overwhelming the page or burying the call to action.
Patients researching a procedure want to understand the process, recovery, and whether they're a candidate. Pages that answer these questions honestly, including the harder ones about cost, downtime, and realistic outcomes, convert better than pages that try to sell before informing. The patient who has their questions answered on your page is the one who doesn't have to Google elsewhere and find your competitor.
Avoiding pricing entirely creates the same problem as avoiding it in a sales conversation: the patient doesn't know if they're financially in the right place, so they leave to find out elsewhere. We include pricing frameworks, starting ranges, financing availability, package structures, that give serious patients enough context to know they belong without making price the entire conversation.
For practices that operate cash-pay or out-of-network, the landing page copy needs to do the work of qualifying the right patient before they call. Specific language around pricing reality and financing availability reduces the volume of consultations that go nowhere, which is ultimately more valuable than inflating raw form fill counts.
The only call to action on a procedure landing page should be booking a consultation. No site navigation. No link list. One button, clearly labeled, in the right place. Every additional option is a reason not to take the main one.
Patient Decision Psychology
A patient considering surgery or a high-ticket procedure isn't simply looking for information. They're evaluating trust, credibility, pricing expectations, outcomes, and whether they feel confident enough to take the next step.
The strongest healthcare landing pages guide that decision process intentionally. They answer the right questions in the right order, establish authority early, reduce uncertainty, and make booking a consultation feel like the natural next step, not a leap.
Every section of the page matters: the headline, before-and-after positioning, pricing posture, surgeon credibility, FAQs, recovery expectations, and how the consultation itself is framed. The page isn't just collecting leads. It's shaping patient confidence.
Patient decision system
The sequence a patient moves through before booking
Sequenced
01
Interest
"Is this procedure something I should consider?"
02
Trust
"Can I rely on this practice with the decision?"
03
Authority
"Are these the right surgeons for this procedure?"
04
Pricing confidence
"Can I afford this, and is it worth it?"
05
Consultation decision
Booking the consultation is the obvious next step.
Same traffic. Different outcome.
The landing page is usually the deciding factor
Side by side
Identical inputs
Page A
Generic homepage
Consult rate
1.4%
Page B
Procedure-specific page
Consult rate
5.7%
Conversion Economics
Most healthcare practices assume poor performance comes from the advertising itself. In reality, the landing page often determines whether traffic turns into consultations at all.
We've seen the same audience, same ad spend, and same traffic produce dramatically different results simply by changing the landing page experience. For a Washington DC female plastic surgeon, cost per lead fell from $58 to $28 on the same roughly $5,000 monthly budget: a refined brand story took it to $37, and a dedicated landing page with a restructured campaign took it the rest of the way. Better trust signals, clearer pricing posture, stronger procedure positioning, cleaner consultation flow, and more intentional patient sequencing often outperform campaign changes alone.
Landing pages are never "finished." We continuously test headlines, CTAs, pricing presentation, page structure, consultation framing, and trust elements based on real consultation data, not just clicks.
Our Process
We build landing pages as part of the advertising or SEO system they connect to, which means the messaging, the audience targeting, and the landing page are built to work together from the start, not designed independently and hoped to align. Google and Meta traffic arrive with different intent, which is why using the same landing page for Google and Meta is usually the problem.
For each procedure page we build, we start by understanding the patient decision: how they search, what they're worried about, what trust signals they need to see, and where the pricing conversation needs to happen. We write the copy around that sequence, what a patient considering the procedure is asking, not what the practice wants to lead with. We design for conversion, not for aesthetics: fast, clean, focused, and built to eliminate the exits between click and booking form.
After launch, we test. Headline variations, CTA placement, pricing presentation, form length. The landing page is a live document that improves over time based on real consultation data, not just click metrics.
Results
Plastic Surgery · Multi-Location
The four-location plastic surgery group was spending $28K/month on Google and Meta Ads with flat consultation volume. The budget wasn't the problem; the system was. We rebuilt campaigns at the procedure level, built four procedure-specific landing pages, and connected tracking to actual booked consultations. Qualified surgical consultations grew 510% in six months at the same ad budget.
Read the full case study+510%
Qualified Consultations
7.0×
Return on Ad Spend
−42%
Cost per Consultation
We give each priority campaign a page that answers the patient's questions and makes booking straightforward.
We work month to month on a flat retainer, with one strategy built around your practice. When a campaign needs a new message, a landing page needs another test, or the offer needs to change, that is part of improving the work, not another hourly invoice.
Your advertising accounts stay in your name. Your proposal explains the agency retainer and advertising spend separately, along with the priorities we are taking responsibility for.
FAQs
Your next stage of growth
Tell us what you want to grow, what is already in place, and where you need help. We'll discuss the priorities and whether Practice Growth Co is the right team for the work.
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Case Studies
Practice Growth Co inherited a structurally reasonable Google Ads + Meta Ads account where every procedure pointed to the same generic landing page. We rebuilt the landing-page layer procedure by procedure (breast augmentation, facelift, rhinoplasty, liposuction), then turned Meta into a procedure-matched retargeting system that answers each visitor with the offer for the procedure they actually researched. Over March 1 – May 31, 2026, the practice produced 514 combined leads on roughly $25,000 in spend at a $49 blended CPL, with May alone delivering 244 leads (+85% MoM) and a Meta CPL drop from $17.46 to $7.55 (−57%) on 4× the lead volume.
The practice's existing agency was underperforming but the surgeon couldn't get account access to audit or fix it. We built a parallel landing page and new ad campaigns that ran alongside the existing system without touching it. The new system produced 510% more leads within two weeks, giving the practice clear performance data and an obvious path forward.
A plastic surgeon in the Washington, DC area known for refined, natural results was being marketed like any other clinic. Her brand didn't reflect her training, her aesthetic, or her premium pricing. We rebuilt her story around what makes her different, built a dedicated landing page around her, and restructured her Google Ads around it. On the same $5,000 monthly budget, cost per lead fell from $58 to $28, monthly leads more than doubled, and the practice reported higher-quality consultations.
The four-location plastic surgery group was spending $28K/month on Google and Meta Ads with flat consultation volume. The budget wasn't the problem; the system was. We rebuilt campaigns at the procedure level, built four procedure-specific landing pages, and connected tracking to actual booked consultations. Qualified surgical consultations grew 510% in six months at the same ad budget.
A board-certified plastic surgeon in Phoenix was running Google Ads to a generic website that didn't show what made his work different. In July 2025 the account spent $1,497 and produced one lead. We rebuilt his website around the procedures he performs most, gave each one its own page with a proper before-and-after gallery, and rebuilt the campaigns to match. Leads became steady within a month. Once the new system proved itself, the practice doubled its budget, and by July 2026 the same account was producing about 40 qualified leads a month at $75 each, and Google Ads alone was putting 8 to 10 new surgical patients on his schedule every month.
The surgeon had four months of strong Instagram brand-building but no website to convert that audience into inquiries. We built a high-converting landing page in two weeks and launched Meta retargeting against the existing follower base alongside Google Ads on procedure searches. The practice now generates 10–15 weekly inquiries with positive ROI inside 30 days.
A cash-pay behavioral health provider in Toronto offered autism assessments, couples therapy, and individual therapy at premium rates. The Google Ads account had been running on broad match for months with no negative-keyword structure, sending traffic from people who would never pay her rates to a landing page that described services without speaking to anyone in particular. We rebuilt the campaigns around a high-income-professional ICP, separated her three services into distinct campaigns, and launched fast, purpose-built landing pages on Cloudflare (outside her bloated existing site) that positioned the practice for the patient she actually wanted. Same budget, 77% lower CPL, 3–6× the qualified lead volume, in 30 days.
A cancer treatment clinic in Tijuana was spending real money on Google Ads and getting leads that didn't convert. Within 60 days of rebuilding the landing page around the emotional reality of a patient evaluating international cancer treatment, and restructuring campaigns by keyword intent rather than running everything together, cost per lead dropped 71%, lead volume tripled on the same budget, and the lead-to-consultation rate exceeded 50%.