Growth systems built for modern primary care models.
Primary care acquisition changes dramatically depending on the business model. DPC, concierge, insurance-based care, and cash-pay programs all require different messaging, patient education, pricing communication, and trust systems. We build acquisition infrastructure tailored to the economics of the practice, not generic healthcare campaigns.
Primary care enrollment flow
Education sits at the center of every DPC and concierge enrollment
Education-led
01
Awareness
Patient encounters the practice through search, referral, or content.
02
Education
Learns what DPC / concierge actually is, and why this model exists.
03
Membership understanding
Pricing, accessibility, and what's included internalized before contact.
04
Consultation
First call or visit, the model is no longer the question, fit is.
05
Enrollment
Patient becomes a member with confidence in the relationship and the value.
The Reality
Why primary care practices that have left insurance need a different approach.
DPC and concierge practices are not simply competing for visibility. They are introducing patients to an entirely different healthcare model.
That means acquisition systems must educate before they convert.
Patients need to understand membership value, pricing, accessibility, the physician relationship, and why the model exists.
The practices that grow fastest are the ones that make this transition easy to understand.
What We Build
Patient acquisition for primary care practices of every model.
DPC membership acquisition
Search visibility + landing pages that explain the model + follow-up that moves inquiries to enrolled members.
GLP-1 & weight management
Compliant programs built around the supervised medical relationship, not the medication itself.
Concierge medicine positioning
Communicating the enhanced-experience value without confusing patients with DPC or traditional care.
Insurance-based family medicine
Local SEO, GBP optimization, and reviews that make the practice the obvious primary care choice in the area.
Patient education content
Substantive content explaining the model, the conversion strategy for any practice operating outside insurance.
Two Paths
Two patient paths into primary care.
Insurance patients arrive via directory routing. DPC and concierge patients arrive via search and education. The marketing that works for each is fundamentally different.
Two paths · primary care
Insurance-driven vs. DPC / concierge, different acquisition entirely
Side by side
- DiscoveryIn-network directorySearch · referral · content
- Trust needsPlan acceptance · proximityModel understanding · physician fit
- Education neededMinimalWhat DPC is · why it exists
- Conversion frictionInsurance verificationMembership pricing perception
- Decision speedSame day · routineWeeks · considered enrollment
FAQs
Common questions from primary care and DPC practices.
Get Started
Ready to build a patient acquisition system that matches the model you've built?
We'll look at your practice structure, your local market, and your growth goals, and come back with a clear picture of what we'd build.
Continue exploring
Related work and reading.
Services
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Specialties
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Case Studies
Outcomes from similar engagements
How a 20+ doctor network reached $40K/month in managed ad spend and 75% organic growth in six months.
The multi-doctor network needed to scale acquisition across 20+ providers in multiple specialties without making each doctor a one-off project. We built individual websites, procedure-specific landing pages, per-doctor CPL benchmarks, and a documented onboarding system for new providers. The network now runs $40K+/month in ad spend with 75% organic traffic growth and standardized per-doctor performance reporting.
How a healthcare consulting firm cut CPL 66% before scaling from $4K to $40K per month in ad spend.
The healthcare consulting firm needed to scale revenue from $2M to $10M ARR but cost per lead was too high to profitably scale ad spend. We refined audience targeting, ran message testing across channels, and expanded paid campaigns across Google, LinkedIn, and Bing alongside an organic SEO program that grew traffic 418%. Cost per lead dropped 66% before spend scaled, supporting the path to $10M ARR.