Primary care and DPC marketing built around the way you deliver care.

The two models can share a focus on the patient relationship, but their fee structure, included services, and insurance arrangements may differ. We describe your specific model so patients understand the commitment. Typically, DPC positions primarily on access and relationship (no insurance billing, a low monthly fee, direct physician access), while concierge medicine positions primarily on the experience premium, with enhanced access within or alongside an insurance relationship. The patient profiles are different, and so is the language that converts each.

Yes. We begin with the physician's position, local market, opening plans, membership or appointment model, and available capacity. The plan connects launch visibility with a clear way for prospective patients to ask questions and join. For a new DPC practice, that typically includes a well-built Google Ads campaign targeting local primary care searches, a website that explains the model compellingly and answers price objections proactively, a Google Business Profile optimized for local search, and content that educates patients in the early research phase.

Yes. The strategy reflects your providers, patient population, accepted coverage, locations, and appointment availability. Membership messaging is used only where the practice actually offers a membership. In our 2026 benchmark report, which covers about 50 practices across specialties over the 12 months ending June 2026, primary care produced the lowest-cost leads we track: $25 to $55 per lead from Google, Performance Max, and local campaigns, with Meta playing a minimal role. Those are high-intent inquiries, not patients, and the value model is volume and insurance, with margin coming from ancillary services such as GLP-1 and weight-loss programs.

We follow inquiries through enrollment and, where supported, active memberships and retention. That separates initial interest from a growing patient panel and helps put acquisition cost in context. The metrics we track: cost per enrolled member, new member inquiry volume by channel, inquiry-to-enrollment conversion rate, and member acquisition cost payback period. For GLP-1 programs, we track cost per new program patient and program retention as a downstream metric. The primary care lead-cost range in our 2026 benchmark report reflects volume-driven, insurance-based inquiries, not memberships, so DPC and concierge programs are judged on enrollments and retention rather than lead cost.

Yes. We can start with positioning and launch priorities or improve an existing program around new services, providers, or locations. An established advertising account or years of data are not prerequisites for the conversation.

Yes, with the right structure. FDA and FTC rules restrict specific efficacy claims for prescription weight loss medications, and compounded GLP-1 advertising has faced increased scrutiny. We build GLP-1 marketing that focuses on the supervised medical program and the physician relationship rather than the medication itself, and that complies with current advertising guidelines.

Self-pay patients need marketing that addresses the cost question honestly and positions the value clearly. For DPC, that means showing the monthly fee in context, comparing to the average out-of-pocket costs of traditional care, showing what's included in the membership, and positioning the model as cost-efficient for certain patient profiles. We don't hide pricing; we contextualize it.

On the attributes large systems genuinely can't offer: same-day or next-day access, extended appointment time, direct physician communication, and a real relationship. These are the things primary care patients consistently cite as frustrations with system-based care. We build marketing that speaks directly to those frustrations and positions your practice as the alternative.